China: US craft beer now available in China

The Brewers Association’s mixed container export concept took off in China, according to Brewers Association, July 5. In February of 2007 the first ever container of US Craft Beer was exported and since the first shipment the Chinese have liked what they’re drinking.

This inaugural ‘mixed container’ had craft beers from Brooklyn Brewery (New York), North Coast Brewing Company (California), and Rogue Ales (Oregon). These beers are now available in eight on-premise establishments in Shanghai with further distribution anticipated.

Bob Pease, Brewers Association Vice President says, “This first container sale marked the success of the Brewers Association mixed container export concept and it marked the opening of a vast new market for US craft beers. The immediate reaction in-country surpassed expectations.”

Due to the success of this first shipment, in May of 2007 additional shipments were ordered including

06 July, 2007