Belarus: Syabar launches new proprietary beer brand

Belarusian privately-owned joint venture Syabar Brewing Company, located in the city of Bobruisk, in Mogilev Region, has launched its second proprietary beer brand, the chairman of the supervisory council of the brewery, Sergei Levin, told a press conference August 15.

“Today we started selling new beers Syabar Light and Syabar original,” he said.

The new beer launch was facilitated by the latest capacity upgrade and the possibility to import barley.

The new beers will be marketed in Russia and Ukraine and are expected to be just as successful as Beer Bobrov (beavers’ beer).

Syabar Brewery CJSC JV (previously known as Belarusian Brewery CJSC JV) was registered in February 2004. The company was set up by Detroit-Belarus Brewing Company LLC (DBB Company), whose founders are American investment group Detroit Investment Ltd. and the International Finance Corporation, and Dednovo OJSC (Bobruisk, Mogilev Region).

As formerly reported by Interfax, in June 2005 the IFC agreed to contribute $3 million to Detroit-Belarus Brewing Company’s authorised stock and grant a $7 million loan to Belarusian Brewery CJSC. Detroit-Belarus Brewing Company and Belarusian Brewery CJSC participated in the privatisation of Dednovo OJSC.

The company has $8.2 million in statutory capital and over $23 million in assets.

17 August, 2007