Malaysia: Carlsberg launches a permanent brand Carlsberg Gold after a limited edition is successfully sold

Carlsberg Malaysia announced the launch of a new permanent product, Carlsberg Gold, after the limited edition of Carlsberg’s 160th anniversary brew was sold out successfully, the Star posted on August 5.

“We wanted to give beer drinkers in Malaysia a special beer made from three different malts like crystal, brown and lager blended to perfection with hops and Carlsberg’s world famous yeast Saccharomyces Carlsbergensis,” said Carlsberg Malaysia managing director Soren Holm Jensen.

However, the sale of the beer has far exceeded their expectations and was sold out within one month of its launch, while requests and phone calls for the brand to bring back the limited edition beer mounted.

“We had numerous phone calls asking us why it was only a limited edition beer and not a permanent item.

“Thus, we decided that we should reward our consumers’ confidence by re-launching the Carlsberg 160th anniversary brew as Carlsberg Gold. Now our consumers can enjoy Carlsberg Gold every day during every occasion,” said Jensen.

He added that Gold was the chosen name as it symbolised power, strength and perfection while its values and appeal stretched across the cultures of history, often associated with excellence and triumph.

“Gold represents what is purest, most sought after and most valued in terms of human aspirations. It is obvious that a premium beer with such a strong heritage and high quality needs a winning name — Carlsberg Gold,” said Jensen during the media launch of the product last week.

The new product will be available in both quart and pint bottles with 5.5% alcohol content. It will be available at restaurants, food courts, coffee shops, pubs, bars and supermarkets throughout the country this month.

06 August, 2008