Russia: SUN InBev launches thermo canned Klinskoye Light beer

This summer SUN InBev presents Klinskoye Light in can with thermo sign which is new for Russian market, the Russian subsidiary of the world’s largest brewer AB InBev announced on May, 27.

The thermo sign changes its colour from white to green as soon as the beer has being chilled to the right temperature, the brewer said.

Klinskoye Light in new Thermocan is produced at Klin, Omsk and Perm breweries of SUN InBev. It is already on sale in the biggest Russian cities.

“We are looking forward to sunny and hot summer and confident that our consumers would be much excited by correctly chilled beer in new can with thermo sign,” Group Brand Manager Vera Moshkina commented the launch.

PLC “SUN InBev” – the second largest (according to the volumes of sales) brewing company in Russia. It was founded in 1999 and operates now as a Russian unit of Belgium-based brewing giant Anheuser-Busch InBev.

The company has a network of modern breweries in ten Russian cities: Klin, Volzhsky, Omsk, Perm, Ivanovo, Saransk, Kursk, Novocheboksarsk, Angarsk and St. Petersburg. The main brands of beer produced by the company in Russia are Stella Artois, Beck’s, Brahma, Staropramen, Hoegaarden, Sibirskaya Korona, Klinskoye, Tolstiak and BagBier.

27 May, 2009