Australia: VB beer to reduce alcohol content, wholesale price to remain the same

VB beer remains great value, retaining its wholesale price unchanged on stubbies and cans despite Federal Government excise increases and rising input costs, Foster’s communicated on July, 1.

With bi-annual CPI-indexed excise increases applying from 1 August and in the face of rising input costs including malt and hops, VB will hold its wholesale price in stubbies and cans, through tough economic times. VB will reduce alcohol-by-volume from 4.8 to 4.6% from August to fund this, Australia’s leading brewer said.

"With a microscopic change in alcohol content, VB will come in line with most Australian mainstream beers", said VB Group Marketing Manager, Paul Donaldson. "The beer tastes exactly the same, has the same standard drinks, and offers better value to stockists."

"We're investing behind the brand with one of Australia's biggest ever beer ads - VB Regulars - launching next week", Paul said. "VB is Australia's favourite beer and we're making sure it remains the real Australian beer.”

01 July, 2009