United Kingdom: Coors Light beer to get its biggest promotion campaign to date

Molson Coors is spending £3.5 mln on promoting Coors Light this summer, in the biggest UK campaign for the brand to date, the Morning Advertiser communicated on July, 16.

The brewer is hoping the campaign, with the message that Coors Light is “The World's Most Refreshing Beer” will drive trial and awareness of the brand.

New TV adverts, posters and digital screens in cities will all form part of the activity, which will run from this week until September.

Pubs and bars will also have the chance to be involved as the brewer will be running a programme of staff incentives and rewards.

“This is a significant investment for Coors Light, which is growing in both the on and off-trades as consumers discover its ice-cold, light, refreshing taste,” said senior marketing manager Steve Mitchell.

17 July, 2009