Sweden & Thailand: Thai Leo beer to be available in Sweden

Thailand’s Leo Beer, the closest rival of the nation’s most prominent Singha and Chang Beer brands, will be launched in Sweden next month, ScandAsia.com reported on March, 24.

Distributor Galathea Spirits has landed a deal to become European distributor of the brand and Sweden will become the first to taste the Thai beer, it is reported.

The Thai brewery Boonrawd was established in 1933 and held the Thai market in a near monopoly with its still popular Singha Beer until the Danish Carlsberg was introduced in the early 1990's. When the monopoly was broken, the brewery behind Carlsberg introduced its own Chang Beer. The beer soon took over Carlsberg's position and continued the onslaught on Singha Beer with Heineken beer as a free beneficiary of the battle in its wake. To fight off the new intruders on Singha Beer's market, LEO Beer was introduced by Boonrawd in the early 2000's.

24 March, 2010