East Africa: East African Breweries adds premium Windhoek lager to its portfolio

East African Breweries Ltd has acquired rights to market and distribute Namibian premium beer, Windhoek Lager, in the region, The Nation posted on April, 9.

The agreement with Namibia Brewery Limited will see EABL import the product directly from the South African country and engage in its brand building activities in East Africa.

EABL Group managing director Seni Adetu said the new beer, an addition to its other range of products, would meet a growing consumer diversity and demand for quality by customers.

“With Windhoek Lager, we are able to offer our consumers a beer which is made in the old age tradition of Reinheitsgebot, mixing the perfect combination of three natural ingredients: malted barley, hops and water,” he said.

The beer, whose recommended retail price is Sh100 for the 330ml bottle, is targeted at the high end consumer and thus will be distributed to the top-end outlets.

This adds to the company’s premium beer brands like Tusker Malt Lager, Guinness and White Cap already in the market.

14 April, 2010