India: Delhi beer consumption expected to touch new record this summer

Thanks to a scorching heat Delhi’s beer shops sold more than 1.5 mln cases of beer in May, The Hindustan Times communicated on June, 6.

"A total of 15,228,29 beer cases were sold last month in the capital," said a senior excise official.

The city’s beer consumption should touch a new high this summer.

In April, beer sales amounted to 14 mln cases.

While there is a growth of about 30 per cent in beer market, the Excise Department is hopeful of meeting the target of Rs 1700 crore in the current fiscal.

Delhi’s shops have about 37 brands of beer in their range.

"Though mild beer caters to a large part of the beer consumers, the strong beer sale is also picking up," the official said adding, "there is also a market for canned beer."

The sale of beer generally picks up from March and the demand peaks during May-June every year.

The beer market in India, including Delhi, offers vast scope for growth, the official said.

09 June, 2010