Russia & Syria: Baltika starts shipping its beer to Syria

Baltika Breweries said on June, 24 it had shipped the first container of Baltika № 7 Export, Baltika № 9 Extra, Baltika Cooler, Baltika Cooler Lime, and Nevskoe ICE to Syria.

The total shipment comprises 35,000 litres, the company reports.

Baltika products will be available in the premium segment in the retail outlets, bars, and restaurants of major Syrian cities: Damascus, Lattakia, Kameshli, Hasake, and Aleppo. The average cost of a 0.5-litre glass bottle of beer will be about 70 Syrian pounds (US$1.50).

Baltika products are available in the following Middle Eastern countries: Lebanon, the United Arab Emirates, Iraq, Iran, Bahrain, and Israel. Baltika is the only Russian brewer on the market in the majority of countries in the region.

Baltika beer is available both in traditional retail outlets and in the HoReCa segment. Russian beer is consumed mainly by local residents and the numerous tourists who visit the area.

In 2009, Baltika sales in the region totalled approximately 2.4 million litres.

25 June, 2010