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Australia: Foster’s brews Carlton Natural
Brewery news

Australia’s No. 1 brewer Foster’s Group announced on June, 30 the launch of a new addition to the Carlton range - Carlton Natural.

Carlton Natural hits the flavour and style bulls-eye for 25-30 year old guys looking for easy drinking, crisp dry flavour in beer that is low carb and brewed with natural ingredients, the company said.

The launch of Carlton Natural will be supported with a mulit-million dollar trade and consumer marketing campaign featuring TV and press ads, outdoor billboards and on and off-premise executions, in market over the coming months.

30 June, 2010
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