Romania: Carlsberg’s Romanian subsidiary launches unique version of Tuborg

United Romanian Breweries Bereprod (URBB), Carlsberg’s Romanian subsidiary, entered the flavored beer segment by launching Tuborg Tropical beer last month, Corporate News communicated on July 08.

Tuborg Tropical will be bottled and retailed in Romania only, the company has announced.

“We have been considering the possibility of introducing a special beer in our portfolio for a while now, and the researches we made helped us to identify the best option for the new product – the combination of passion fruit and lime is unique to the Romanian market,” Doron Zilbersten, URBB marketing vice-president, said.

“Moreover, we are the only country that produces and retails this extension of the Tuborg brand – present in over 100 countries,” he added.

09 July, 2010