Belarus: Heineken to expand range of brands produced under license
Dutch brewing giant Heineken N. V. has not ruled out the possibility of commencing the production of new licensed brands in Belarus in the near future, AgraNet cited on September, 9 local media reports.
At present licensed production accounts for 10% of its brand portfolio in Belarus.
The company produces three licensed brands there - Gosser (from Austria), Dr. Diesel (Russia) and Zlaty Bazant (Serbia). It intends to roll out Zlaty Bazant Cerne in October 2010.
10 September, 2010