Romania: SABMiller’s subsidiary to close one of its oldest breweries

Ursus Breweries, one of Romania’s leading beer producers, will close down one of its oldest production centers in Romania, the 130-year old Cluj – Napoca factory, which employs 161 people, Romania-Insider reported on November, 18.

The factory had the highest operating cost of all Ursus’ production units in Romania. Only a small part of it will remain functional, to continue the brewing tradition in the city. The production in Cluj – Napoca will be relocated to the company’s other factories, according to the company.

The decision was triggered by the difficult economic situation and by the drop in beer consumption on the Romanian market.

“The beer market continued to drop by more than a quarter in the last 18 months in Romania. Consumption decreased due to the drop in purchasing power, triggered by the difficult economic situation. Between April and September this year, Ursus Breweries volumes went down by 11 percent on the same period last year, which is however better than the evolution of the market,” the brewer said in a statement.

“The current production capacity of Ursus Breweries in Romania, with its four factories in Romania, is higher than what the market can sustain given the current economic situation,” the company said.

Ursus Breweries, part of the SABMiller group, produces and sells several beer brands: URSUS, Timisoreana, Ciucas, Peroni Nastro Azzurro, Grolsch, Azuga, Redd’s, Stejar, Pilsner Urquell and Miller.

19 November, 2010