Japan: Asahi’s beer sales up 1% in January 2011

Japan’s Asahi Breweries said on February, 14 its total domestic beer sales increased by 1% January 2011.

The company’s sales of normal beer and new-genre malt-based beer both increased by 2%, whereas low-malt happoshu beer saw a 7% decrease in demand in the first month of this year.

Asahi Off was the most popular brand of Asahi’s last month, achieving a 30.8% increase in sales versus January 2010. Sales of Style Free grew by 9.1%, sales of Super Dry and Clear Asahi increased by 3.3% and 2.2% respectively.

18 February, 2011