India: United Breweries embarks on major expansion drive for Heineken

United Breweries is embarking on a major expansion drive for Dutch partner Heineken's beer brand in India, with plans to enter about 20 new domestic markets in the next two years, The Economic Times reported on September, 13.

The company, which signed an agreement in 2009 with Netherlands-based Heineken Group for manufacturing and distribution of Heineken beer in India, also said it expects the brand to secure a 5 per cent market share in the premium mild segment in these markets.

"In the next two years, we expect Heineken to be in around 15-20 markets in India," United Breweries Ltd Senior Vice-President (Marketing) Samar Singh Sheikhawat said.

14 September, 2011