USA: Heineken USA names new senior brand director for Heineken Lager

Heineken USA Inc. has appointed Olga Osminkina to the position of senior brand director for Heineken Lager, local media reported on October 17.

Osminkina brings 12 years of marketing and business development experience from around the globe to the Heineken team. Most recently, Osminkina served as executive director of global marketing for Estee Lauder companies where she managed all aspects of marketing and business development across three brand introductions. She has received numerous awards including an EFFIE for Best Brand Building Campaign 2010 and P&G's Presidents Award for Brand Building 2010.

At Heineken USA, Osminkina will lead the integrated marketing, communication and brand activation strategies for the Heineken Lager brand to ensure optimum penetration and sustained volume and share growth across multiple consumer segments. She will work closely with a broad range of stakeholders to ensure the superior execution of all marketing initiatives.

Heineken USA, a leading beer importer, is a subsidiary of Heineken International BV. European brands imported into the United States include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Buckler nonalcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.

19 October, 2011