France: SABMiller to launch Belgian specialty beer St Stefanus

World’s No. 2 brewer SABMiller has decided to launch Belgian specialty beer St Stefanus in France, Rayon-Boissons.com reported on January, 5.

The unpasteurised abbey beer is produced by Van Steenberge brewery, with which SABMiller signed a distribution deal last year, and is distributed in Belgium under the name of d’Augustijn.

In France, the beer will be available in 33 cl and 75 cl bottles.

SABMiller already launched St Stefanus in the United Kingdom at the end of last year.

06 January, 2012