Australia & Japan: Foster’s loses rights to distribute Japanese beer Asahi

Foster's has lost the rights to Japanese beer brand Asahi following the company's acquisition by SABMiller last year, The Australian reported on February, 8.

Asahi said that from April 2 it would transfer the distribution, sales and marketing tasks for its Asahi Super Dry brand in Australia to Independent Distillers, the contract brewer it purchased from private equiteers Pacific Equity Partners and Unitas Capital last August.

The move follows news in December that Foster's had lost the rights to distribute Stella Artois, the fourth-largest premium imported beer in the Australian market, to arch rival Lion.

08 February, 2012