Canada, ON: Lake of Bays Brewing announces rebranding of core beers

Lake of Bays Brewing has officially announced on July, 17 a rebranding of its two year-round beers, Pale Ale and Rousse Red Ale.

While the beer inside the bottles won’t be changing, the names and labels will.

Lake of Bays’ Pale Ale becomes Crosswind Pale Ale and Lake of Bays’ Rousse is becoming Spark House Red Ale.

Both beers will be relaunched this summer in new packaging that is similar in style to the summer seasonal 10 Point IPA.

The brewery is also developing “a premium lager and a Maple Blonde” for future release.

20 July, 2012