Ghana: Guinness Ghana Breweries launches home-grown cassava beer

Guinness Ghana Breweries Ltd (GGBL), Ghana’s only total beverage business, has launched a new home-grown beer called Ruut Extra Premium Beer, Ghana MMA reported earlier this week.

Being Ghana’s first cassava beer, Ruut Extra Premium Beer is brewed from the “very best local raw materials” sourced from around the country and is an authentic beer with a pleasant aroma and a distinctive refreshing taste, the company said.

It is the first of its kind ever to be produced in Ghana and it will begin a national rollout this December, first be seen in the Western, Central and Volta regions.

“Ruut Extra Beer is a well-balanced, premium beer that will offer Ghanaians the real taste of good quality refreshing beer at a reasonable retail price of GHs 1.60p”, a statement released by the company on December, 4 said.

Available in a stylish 625ml bottle with a distinctive gold metallic label and has an ABV of 6%, Ruut Extra Premium Beer has been developed specifically to satisfy Ghanaian men looking for a premium local beer.

07 December, 2012