USA: Beer volume sold during the month to May 11 drops 0.6%

Despite a tough few months for the beer business, overall sales in dollar terms inched up in May, due in part to the new upmarket Budweiser Black Crown's introduction to consumers, the Wall Street Journal said on May, 24.

According to Nielsen data, volume of beer sold in the four weeks to May 11 dropped 0.6 percent, but sales in dollar terms were up 1.5 percent, boosted by Black Crown sales.

Anheuser-Busch and MillersCoors both reported a bad month. However, Boston Beer Co., which produces the Samuel Adams brand, reported its overall sales were up 43 percent.

29 May, 2013