USA, IL: Berghoff Brewing launches a new line of beers

On Thursday, June 20 and Friday, June 21, Berghoff Brewing will debut its line up of new beers, breathing life into a classic brand that has offered fine beer throughout the Midwest since 1887, with festive Launch Parties in Chicago, Illinois and Milwaukee, Wisconsin, Brewbound reported on June, 12.

Berghoff aims to capture a larger audience of beer lovers with their revamped products, and the launch parties are a first opportunity for discerning Illinois and Wisconsin beer lovers to sample their new recipes. Berghoff beers are available in Illinois, Wisconsin, Michigan and Indiana.

“We are truly excited to be showcasing our new beers. We’re proud of our updated portfolio, and we look forward to sharing them with old fans and a whole lot of new consumers who have never tried Berghoff before,” says owner Ben Minkoff, whose family has owned General Beverage Distributors in Wisconsin for the past 80 years and purchased the Berghoff brand in 1994.

Ben Minkoff consulted with brewing experts Randy Mosher and John Hannafan to create the recipes for the top-notch German-style beers that were brewed at the Stevens Point production facility, located in Stevens Point, Wisconsin.

19 June, 2013