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USA: MillerCoors planning high alcohol content beer
Brewery news

MillerCoors LLC will introduce a high alcohol content beer, Miller Fortune, and a hard cider targeting men, Smith & Forge Hard Cider, in the first half of 2014, The Business Journal reported on August 15.

A MillerCoors spokeswoman confirmed the brands will hit shelves next year.

Miller Fortune, at 6.9 percent alcohol by volume, aims to compete with Anheuser-Busch InBev’s Bud Light Platinum, a 6 percent ABV beer introduced last year, AdAge reported. Those are both higher than typical domestics.

16 August, 2013
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