UK: Molson Coors launches limited-edition Carling Zest with a Hint of Winter Berries

Molson Coors, Britain’s biggest brewer, has launched Carling Zest with a Hint of Winter Berries (2.8% abv) as its new, limited-edition flavour, FoodBev.com reported on September 11.

The new beer will be available across the off-trade throughout the autumn and winter months.

After securing its place as the most successful new beer of 2012, Carling Zest has continued its rich vein of form this year. Carling Zest with a Hint of Citrus became a permanent listing in the off-trade following huge popular demand from retailers and their customers. Molson Coors then maintained the brand’s momentum with a marketing campaign to drive growth and incremental sales to the category.

Jeremy Gibson, Carling brand director at Molson Coors, said: “We have put a great deal of investment behind Carling Zest this year and its standing in the category shows that we are reaping the results of that. We will continue to lead the way in developing this market and excite consumers with new flavours. We had a fantastic British summer, to the delight of our off-trade customers, so this new beer has been designed to sustain the seasonal, feel-good factor, and encourage a zest for winter.”

13 September, 2013