USA, CO & OH: New Belgium Brewing announces distribution network in Ohio

New Belgium Brewing, the third largest craft brewery in the USA announced on October 14 that it has signed deals with nine wholesale partners in Ohio to start distributing its beer across the state, reported Brewbound. The Ohio partners -- a mix of Anheuser-Busch and MillerCoors distributors -- are:

•Superior Beverage Group
•Heidelberg Dist. (Dayton, Toledo, Lorain and a portion of Columbus)
•Stagnaro Distributing Co.
•Bonbright Dist. Co
•Classic Brands of Ohio
•Choice Beverage
•Matesich Dist. Co.
•Muxie Dist
•Spriggs Dist.

Like previous launches in Alaska, Florida, Louisiana and Delaware this year, New Belgium will take a phased rollout approach, leading with 22 oz. bottles of its core brands – Fat Tire, Ranger IPA – as well as seasonal release Accumulation White IPA and various Lips of Faith series beers.

Ohio is now the 35th state where New Belgium products are sold. The brewery said it is also planning to release its portfolio-wide packaging refresh in the state this December, pending TTB final approval. The new look will enter all other markets in January of 2014.

16 October, 2013