USA, ID: Soon-to-be-launched Bogus Brewery decides to change its name

After months of "negotiation and collaborative thinking" with Bogus Basin Recreational Association, Bogus Brewing has decided to change its name, Boise Weekly reported on May 23.

According to a press release, Bogus Basin approached the downtown brewery (located next door to BWHQ) earlier this year regarding the fact that the two organizations share a first name. Bogus Basin has given Bogus Brewing six months to select and implement a new name, but has pledged to help defray associated costs and will allow the brewery to sell its beer at the ski hill.

At 6 p.m. May 23, the brewery's board of directors will take up the matter of the brewery's new name. But since "BB" has been permanently dyed into the facility's floor, the brewery would like the new name to start with a "B" "from a practical standpoint."

Regardless of its new name, the brewery is scheduled to open June 13.

28 May, 2014