Germany: Popularity of zero-alcohol increases

Zero-alcohol beers popularity in Germany is growing rapidly, according to new figures posted by German Brewers Federation, while the overall beer consumption is declining.

The Federation’s members brewed 4.8 mln hl of zero-alcohol beer last year, up 12% on 2012, and expect to top 5 mln hl this year. Zero-alcohol beer represents 5% of the nation’s total beer output. The nation’s total beer consumption, however, has been in decline for the last seven years – last year the decrease was 2%, the Federation said.

Zero-alcohol brands meet the demand of consumers who have to drive or do sport and don’t want to stop enjoying beer, Holger Eichele, President of German Brewers Federation, said.

06 June, 2014