China: Tsingtao Beer launches fruit-flavoured beer to win over female consumers

Tsingtao Beer, one of China's biggest beer brands, launched a fruit-flavored beer on Chinese Valentine's Day, on August 2, in an effort to win over female followers with its cute design and sweet flavor, womenofchina.cn reported.

The new product, which is called "Peach Beer" or "Xuanqi" in Chinese, is the brewery's latest endeavour to attract certain targeted groups and create new products that fit special occasions, following its launch of tailored drinking packages during the Chinese New Year and the 2014 World Cup in Brazil.

The pink-canned drink won instant success as soon as it hit the market.

"I used to enjoy this kind of beer in Taiwan while it was not available in China's Mainland," said a female consumer. "I'm excited that this sweet flavored beer can now be bought here so that I can share this nice experience with my girlfriends."

The new product is now on sale in Tsingtao Beer's flagship store on Tmall.com with surprise discounts, gifts and cash rewards.

13 August, 2014