UK: AB InBev launches two new variants of Belgian Leffe beer

Anheuser-Busch InBev has announced the launch of two new variants for the Leffe Belgian Abbey beer brand in the UK, adding to its existing two products. The new Ruby and Nectar variants are available in 750ml bottles in beer aisles nationwide, KamCity reported on August 29.

Leffe says Ruby offers subtle traces of red fruit and rosewood suitable for those with a sweeter tooth, while Nectar is rich and full-flavoured with aromatic honey flavours and a wild floral bouquet. They are currently available at Tesco and Morrisons stores in the UK.

Emily Kraftman, Senior Brand Manager for Leffe at AB InBev UK, comments: “Both Leffe Ruby and Leffe Nectar join our existing range to offer consumers new flavour options and a different alternative to the more traditional abbey beers. Our history of expert brewing is at the core of these new variants and with Leffe as the market leading Abbey beer, combined with the fact that flavoured and fruit beers are continuing to prove popular in the UK, we’re confident both Leffe Ruby and Nectar will prove popular amongst consumers.”

29 August, 2014