Ukraine & China: Obolon Brewery planning to expand on China’s beer market

Ukraine’s Obolon Brewery intends to expand significantly its presence on the Chinese beer market and set up own production facility in China, Pivnoe Delo reported on September 29 citing the company’s General Manager Igor Bulakh.

“This year we have already shipped to China around 60 containers (of 25 thousand cans each), and next year we plan to export to China 200-300 containers,” he said. According to Mr. Bulakh, the company entered the Chinese market in 2012 and is already a well-known brand there.

“We are well represented in southern China, less – in Shanghai and are just about to enter the market in Beijing,” he said.

The CEO noted that owing to the increasing sales volume in the country, Obolon has initiated negotiations on setting up a joint venture and buying a brewery in northern China.

01 October, 2014