Ethiopia: Diageo’s Meta Abo Brewery launches new beer

Meta Abo Brewery S.C., a Diageo company, announced that its newest production, Zemen Lager Beer, is available in outlets across Addis Abeba starting from last week, All Africa reported on December 29.

In a presses conference held on Thursday Dec. 25th Meta said it continues to invest in its beer range with the introduction of Zemen, "a refreshing, superior quality light beer with an alcohol by volume (ABV) of 4.5% and brewed with state of the art technology."

As with all Meta Abo Brewery products, Zemen is brewed with natural spring water in the brewery's hometown, Sebeta.

The lager is Meta Abo Brewery's second new product release in Ethiopia since acquisition by Diageo, following the August 2013 launch of Malta Guinness, a premium non-alcoholic malted soft drink.

Zemen Beer is already available in outlets across Addis Ababa and the 330ml bottle retails for a recommended price of ETB 10.

The world's leading premium drinks business giant Diageo acquired Meta Abo Brewery S.C. in January 2012 at a historic market share of 50%.

Meta was formerly a state-owned beer factory located in Sebeta, in the western outskirts of the capital, Addis Ababa.

02 January, 2015