Greece & China & Italy: Heineken’s Greek subsidiary starts exporting to China and Italy

Athenian Brewery announced on April 2 it was launching Heineken beer exports to the Chinese and Italian markets, as the first batch set off on its long trip to the Far East, Kathimerini reported.

The beer for export will be produced at the brewery’s Patra plant, in an investment project amounting to 2 million euros. The decision was made in association with the parent company in Amsterdam and will boost employment in local communities as it involves the use of Greek raw materials.

“At first the new production line will be covered by existing employees, but this summer will see the gradual hiring of some seasonal workers,” Athenian Brewery’s managing director Zooullis Mina promised.

Plans provide for the production of 16 million litres of Heineken per year for the Chinese and Italian markets, which will require an extra 5,000 tons of barley.

03 April, 2015