India: Ireland’s C&C partners with Mahou India to brew several Tennent’s products under licence in India

Drinks group C&C has announced a new partnership deal with Mahou India, which is a wholly owned subsidiary of Spanish brewing major Mahou San Miguel, RTE.ie reported on April 28.

The deal comes as the company continues to ramp up its international expansion in Asia-Pacific and marks its third strategic partnership in the recent months.

C&C and Spanish-headquartered Mahou San Miguel have reached a deal to brew several Tennent’s products under licence in India.

Initially Tennent's and Mahou India will launch Tennent's Whisky Oak Aged Beer and Tennent's IPA, the first authentic Indian Pale Ale, to be brewed in India.

C&C said that the country is a rapidly growing beer market.

"The deal strengthens Tennent’s presence in India, and we hope it allows for participation in the spectacular growth and premiumisation of the Indian Beer Market," commented Joris Brams, Managing Director of C&C Group’s International Division.

28 April, 2016