Canada: Non-alcoholic Budweiser Prohibition Brew launching in Canada this week

A non-alcoholic version of Budweiser dubbed 'Prohibition Brew' is launching in Canada this week to appeal to drinkers who want their hops without a buzz, STLToday.com reported on May 24.

Labatt Brewing, which is owned by Anheuser-Busch InBev, has brewed and distributed Budweiser in Canada since 1980, and Bud has grown to become Canada's top selling beer.

The non-alcoholic Budweiser may expand to other markets, including the U.S.

"Budweiser Prohibition Brew is only available in Canada for now, but we're excited by the prospect that it could eventually be offered in the U.S., the birthplace of Budweiser, sometime in the future," Ricardo Marques, vice president of Budweiser U.S, said.

Budweiser, introduced in 1876 in St. Louis, is the third best-selling beer in the U.S., trailing Bud Light and Coors Light.

24 May, 2016