Taiwan: Heineken Asia Pacific launches its Tiger Beer in Taiwan

Heineken Asia Pacific has launched its Tiger Beer in Taiwan, according to a press release issued by the brewery.

The company recently invited Nine One One, a Taiwanese hip hop group, to promote the world-famous brand and will run a series of TV promotional ads, aiming to make Tiger Beer the most influential heavyweight in the Taiwan beer market this summer.

Since its roaring debut in Singapore in 1932, Tiger Beer has been a frequent gold medal winner at over 50 world beer competitions and is popular with consumers in as many as 64 countries in the world.

Kenneth Choo, an executive regional director of Heineken Asia Pacific, said that Tiger Beer has recorded annual growth of over 20 percent and is expected to become a shining star among Heineken's beer lines. "We show high regard for the Taiwan market, and expect our newly launched Tiger Beer to bring consumers brand-new taste and shock. We vow to make Tiger Beer rank among the top three brands in Taiwan's beer market by the end of 2020, which is our clear-cut goal," Choo said at the press conference.

21 July, 2016