Brazil: Ambev aims at increasing sales of zero- and low-alcohol beer by 2025

Brazil’s Ambev said on September 16 it aims at increasing the share of zero-alcohol or low-alcohol beers to 20% of its total sales volume by 2025. The same scope has been set by AB InBev for its global business, Valor Economico reported.

According to Ambev president Bernardo Paiva, Brazil’s leading zero-alcohol beer today is Ambev’s Brahma 0.0% which accounts for 1% of the company’s sales in the country. “This brand has a big potential for growth. And there are portfolio expansion projects which we cannot disclose yet,” he said.

After completing the takeover of SABMiller next month the company will maintain the headquarters of its North Latin America division in Sao Paulo. The region will include Brazil, the Dominican Republic, Guatemala, Panama, St. Vincent, Cuba, Puerto Rico, Barbados, and the Caribbean. Paiva will remain as the head of the region.

“This is the region with the biggest growth at the moment and which also has a significant potential for expansion,” Paiva said.

16 September, 2016