India: Beer expected to outsell hard drinks for the first time

For the first time, beer will outsell hard drinks in India this year, according to data from market research firm Euromonitor.

While beer sales volumes are forecast to grow higher at an average 5.7% between 2015 and 2020, the growth in spirits as a category will be less than 2%, Euromonitor analysts believe.

Expanding middle class, growth in social drinking, and the shift away from hard liquor due to health concerns are the main drivers of growth in beer consumption, according to Euromonitor International.

06 October, 2016