Belgium: AB InBev acquires local organic beer Ginette

AB InBev has made its first entry to Belgium’s organic beer sector by acquiring local brand Ginette, RTBF reported on October 21.

First launched in 2009 as wheat beer, the Ginette portfolio now includes a blonde, a fruit beer and a triple and is produced exclusively from organic ingredients by La Binchoise brewery in Hainaut. One of the brand’s founders, Didier Hamoir, said they had to “choose between building our own brewery or get associated to a partner who could help us make our wish come true, as organic beer is very popular and in our actual context we cannot meet the demand.”

La Binchoise will continue brewing Ginette beers initially. The brand aims at achieving sales of 300 thousand litres in 2017.

20 October, 2016