Brazil: Brazilian brewer Kaiser has concluded an agreement with Femsa, Mexico’s largest beverage company, to produce Sol beer in Brazil, according to Mexico press. The drink is already being manufactured in Kaiser’s factory in Araraquara city in the state of Sao Paulo, Valor Econômico reported on September 13. Citing José Antonio Fernandez, Femsa’s main executive, in the story, the newspaper said that the partnership is the first step by the Mexican company to increase its beer sales in the Latin American market.

15 September, 2004