Cameroon: New brewer Sobrartcam intends to brew craft beer in Cameroon

New player has announced its entry on Cameroon’s beer market. Société brassicole artisanale camerounaise (Sobrartcam) is the newest competitors to Société anonyme des brasseries du Cameroun (SABC), Diageo, and UCB, Le Bled Parle reported on November 8.

The company, however, intends to operate in a slightly different sector – it will be specializing in the production of craft beers and operate in trading of brewing raw materials, it is reported.

The nation’s beer sector is doing rather well, according to SABC data. Last year Cameroon’s total beer consumption is estimated to have reached 6.5 mln hl, with imports declining by 0.6% versus 2015. SABC is the market leader with a share of 74%, followed by Guinness (15%), and UCB (10%).

09 November, 2017