Mexico: Grupo Modelo increases number of beer vending centers by 67% this year

Grupo Modelo says they have seen huge growth this year and will close with a total of 8,000 beer vending centers, an increase of 67 percent over 2016, the Riviera Maya News reported on December 13.

The company says the business of beer brewing has grown rapidly, when at the end of 2015, they had 5,600 points of sale.

“A year and a half ago we accelerated the rate of openings of our retail segment in Mexico, with which we managed to close this year (2017) with more than 8 ,000 stores and we aim to open at least 1,000 more stores in the next year,” said Daniel Haskell, business unit head of Modelorama.

The new locations will be supplied with the production of the manufacturing and bottling plant from Modelo in Hidalgo, which will be ready in the first quarter of 2019.

Grupo Modelo invested 14 billion peso for the construction of the new factory, which will have an annual capacity of 12 million hectoliters, which it plans to increase progressively to double production.

Next year, Haskell said they will be cautious with the opening of the new Modeloramas to operate throughout the country.

“The number of openings will be one that makes sense with the demand for the product, and since the consumption of beer is growing, there is a greater amount of consumption per capita,” he said.

12 December, 2017