UK: Study finds low and no-alcohol beer is becoming more socially acceptable

A new study commissioned by Carlsberg UK has found that more than half of UK consumers believe that low or no-alcohol beer is becoming more socially acceptable, the Drinks Insight Network reported on November 19.

Carried out by OnePoll, the study investigated the drinking habits of 2,000 adults in the country with a particular focus on low or no-alcohol beer.

The study found that 59% of respondents consumed low or no-alcohol drinks, while 52% agreed that the beverages had become more socially acceptable in the last year or two.

Around 28% of the respondents said that they would consider drinking an alcohol-free beer as an alternative to alcohol, and 26% said they would consider it over an alternative soft drink.

Carlsberg UK’s marketing vice-president Liam Newton said: “The UK has long been a nation known for its love of beer but we have seen a step-change in people’s attitudes towards moderation when it comes to drinking.

“Through our consumer research, we’ve been aware of this trend for some time, and as a result, we are increasing the number of low or no-alcohol alternatives in our range.”

The study also found that there are differences in attitudes toward alcohol between men and women. Around 35% of respondents identifying as female said they have become more conscious about their alcohol intake over the last one to two years, compared with 30% of men.

It also found that 70% of millennials enjoy the taste of alcohol, while 24% are likely to try an alcohol-free beer.

Carlsberg UK’s current collection of low and no-alcohol beers include Carlsberg 0.0% and San Miguel 0.0%. The company is aiming to offer these alcohol-free alternatives in all locations that currently sell its alcoholic options by 2030 to expand customer choice.

The company’s commitment is part of its sustainability programme Together Towards Zero, which aims to reduce irresponsible drinking, carbon footprint and water waste, as well as create a zero-accidents culture in its workplace.

20 November, 2018