India: Mahou India enters Bengaluru with wheat beer

Mahou India, the first subsidiary of Spanish brewing major Mahou Group outside of Spain, has entered Bengaluru. The entry marks the launch of their portfolio which includes Belgian beer in wheat and lager category, the Economic Times reported on December 12.

“We are thrilled to expand our presence to the beer lovers city of India i.e. Bengaluru. Our premium lager beers – Mahou 5 Star and Mahou Clásica have received a great response since their launch in the last three years in other parts of India and we are delighted to launch these products for the city. Mahou Maestra Wheat is the first wheat beer in India that comes with a pull-off cap in its pint bottle. Bengaluru, a city known for its beer culture, is a significant market for us,” said Fernando Bustamante, CEO of Mahou India that is headquartered in Gurugram (Haryana).

Mahou India is a 100% subsidiary of Mahou Group, which is a Spanish-owned family company and market leader in Spain with a production share of 34%. The firm’s history dates back to more than 128 years, beginning with the birth of Mahou in 1890.

India is the first country for Mahou Group where it has a fully owned subsidiary outside of Spain. The company has its brewery located in Bhiwadi, Rajasthan. The group entered the Indian market in August 2012.

13 December, 2018