UK: Czech lager Pardal enters UK’s on-trade

Budweiser-Budvar-owned Pardal lager is making its first appearance on the UK on-trade through Signature Brands, Imbibe reported on April 19.

Hailing from the Czech Republic, Pardal is a session lager with an abv of 3.8%. By adding Pardal to its portfolio, Signature Brands is aiming to tap into the rising trend towards lower-abv beers.

‘As the desire for low-alcohol beer increases, licensed venues should be looking at their offerings, ensuring that they are reacting to and catering for any changes in consumer demand,’ said Nic Ponticakis, head of Signature Brands.

Pardal pours slightly darker than most low-abv counterparts; it’s made with water sourced from a local artesian well, Saaz and Agnus hops and Budweiser-Budvar’s own yeast strain. The brewing process lasts for 11 days while the maturation lasts for up to a month.

Pardal joins Signature Brands’ beer portfolio which includes Cruzcampo from Spain, Dortmunder from Germany, Birra Morena from Italy and Lucky Buddha from China.

Pardal is now available through Signature Brands’ largest distribution partner LWC-Drinks. Trade prices start from £75/30lt ex-VAT, and the beer is also available in 50-litre kegs.

22 April, 2019