USA: Molson Coors launches new wheat beer Blue Moon LightSky

Blue Moon Brewing Co. announced on February 7 the national launch of a new light brew, Blue Moon LightSky: a light citrus wheat beer brewed with real tangerine peel and dry hopped with Azacca hops. At only 95 calories and packed with flavor, Blue Moon LightSky delivers against the beverage industry’s “better for you” trend without compromising on taste”, Brewbound reported.

“We wanted to make this beer unique and distinctive to the Blue Moon portfolio,” said Max Walker, vice president of above premium beer at Molson Coors. “We think Blue Moon LightSky is going to bring new drinkers into the Blue Moon family of brands and continue to elevate the brand as a whole.”

The new brew is both light and sessionable, with 3.6 grams of carbohydrates and 4 percent ABV, and marries Blue Moon’s signature haze with bright citrus notes of real tangerine peel and a subtle tropical hop flavor. Packaged in sleek 12oz slim cans, in 6-pack and 12-pack varieties, Blue Moon LightSky is the perfect grab-and-go option for wherever the day takes you, like lounging poolside, barbecuing outdoors or brunching with friends.

Blue Moon LightSky will be supported with a dedicated marketing campaign, beginning in early March, and will appear throughout the year at local events, festivals, and on social media.

09 February, 2020