USA: Bud leads the 10 most valuable beer brand families in the US

IRI, a Chicago-based market research firm, has collected sales data on dozens of beer brands to demonstrate the influence of the world’s biggest brewing companies.

Perhaps unsurprisingly, global brewer AB InBev has the most influence across the top 10, owning four brand families with a total sales of close to US$13 billion and taking up close to a third of the global beer market.

The data also shows the stratospheric growth of the hard seltzer market, with sales of White Claw rising by close to 250% over the past year. The White Claw brand family is now more valuable than beer labels Busch and Heineken, and sold almost twice as many cases of seltzer in the US than Heineken did over the course of 2020.

The figures show retail sales figures across the US in the 52 weeks to 9 August 2020.

10. Heineken

Parent company: Heineken

Dollar sales: $842,109,400

Change from last year: +5.9%

Market share: 2% (change: -0.14%)

9. Natural

Parent company: AB InBev

Dollars sales: $1,439,888,100

Change from last year: +4.6%

Market share: 3.5% (change: -0.28%)

8. Busch

Parent company: AB InBev

Dollar sales: $1,584,888,200

Change: +8.4%

Market share: 3.85% (change: -0.18%)

7. White Claw

Parent company: Mark Anthony Brands

Dollar sales: $1,641,617,500

Change: +245.8%

Market share: 3.99% (change: +2.69%)

6. Miller Lite

Parent company: Molson Coors

Dollar sales: $2,161,030,700

Change: 6.4%

Market share: 5.25% (change: -0.33%)

5. Coors

Parent company: Molson Coors

Dollar sales: $2,598,248,550

Change: 4.6%

Market share: 6.32% (change: -0.51%)

4. Corona

Parent company: Constellation Brands (The Corona brand is handled by AB InBev elsewhere)

Dollar sales: $2,615,186,100

Change: 8.2%

Market share: 6.36% (change: -0.28%)

3. Modelo

Parent company: Constellation Brands

Dollar sales: $2,660,214,900

Change: 21%

Market share: 6.47% (change: +0.43%)

2. Michelob

Parent company: AB InBev

Dollar sales: $2,890,441,100

Change: 21.7%

Market share: 7.03% (change: +0.5%)

1. Bud

Parent company: AB InBev

Dollar sales: $7,070,113,300

Change: 0.3%

Market share: 17.19% (change: -2.19%)

09 September, 2020