Nepal: AB InBev announces launch of Budweiser in Nepal

Anheuser-Busch InBev (AB InBev), the world's leading brewer, has announced the launch of its global brand Budweiser in Nepal, fortifying the brewer's presence in South Asia, the Himalayan Times reported on March 12.

With this launch, AB InBev aims to expand its product line-up to cater to evolving consumer preferences and redefine the beer segment in the country.

The world's leading brewer forayed into Nepal last year with the introduction of Foster's beer, in an exclusive partnership with Raj Brewery Pvt Ltd from the Jawalakhel Group of Industries (JGI).

Commenting on the launch, Kartikeya Sharma, president - India and South East Asia, AB InBev, said, "We are thrilled to introduce Budweiser, for our consumers in Nepal which is an important market for us thanks to its growing young adult population and its dynamic beer drinking culture. As a leading brewer, we are committed to constantly introduce top quality products to address the ever-evolving beer preferences of today's consumers."

Since its launch, Budweiser has grown to transcend tastes, cementing its position as the world's most valuable beer brand.

AB InBev, which is headquartered in Leuven, Belgium, is the world's leading brewer with over 600 years of brewing heritage.

The company has a strong footing in nearly 50 countries with a diverse repertoire of over 500 iconic brands including Stella Artois, Bud Light, Harbin, Corona Extra, Hoegaarden among others.

10 March, 2021