UK: Krombacher launches its Pils variant in the UK

German beer brand Krombacher has launched its Pils variant in the UK in a new 330ml can (4.8% ABV), KamCity reported on February 9.

Stephan Kofler, Krombacher’s Director for Sales & Marketing in the UK & Ireland, said: “Our Pils has become a mainstay in quality On-trade establishments and leading retailers so with the ever-growing trend for cans, it was only right that we rolled out this new SKU.

“The desire for our authentic, natural, full-flavoured beers from retailers, pubs, restaurants, hotels and most of all consumers is continuing to grow and we are confident that this thirst for quality and real German provenance will only increase further as 2022 heats up.”

The new Krombacher 330ml can is available through Manchester-based importer and distributor Morgenrot in cases of 24 with a list price of £27.18.

10 February, 2022