South Korea: Japan’s Asahi Super Dry beer popularity surges in South Korea

Asahi Japanese beer brand is fast gaining popularity in South Korea. In fact, local retailers are said to be doing everything to get their stocks of the Super Dry draft beer in can, which is currently being imported by Lotte Asashi Liquor Co. Ltd., EconoTimes reported on May 8.

As per The Korea Times, the Asahi draft beers in can is often out of stock in stores due to the very high demand from customers since it was launched on May 1. Officials in the alcohol beverage industry said the high demand was triggered by beer lovers in the country.

The new Asahi draft beer is said to be the first canned beer in the world that, when opened, bursts with a fine foam that tastes like a freshly tap-poured draft beer. This was introduced to the country by Lotte Asashi Liquor, and only a limited number of the canned Asahi Super Dry Draft beer were released upon the launch earlier this month.

The product quickly grabbed the attention of Koreans, especially beer lovers. The product even went viral on social media, and based on the reports, this same thing happened in Japan when it was first released in the market.

Store owners and other retailers are now competing to get their supply of the most sought-after canned draft beer at the moment. They are doing their best to secure the beers to meet the increasing demand of their respective customers.

"Asahi Super Dry Draft Can was already popular among local beer lovers, even before its launch in Korea," a customer commented about the new Asahi beer. "The product went viral on social media in Japan at first and many Koreans have waited long to taste it here."

An official at Lotte Asahi Liquor also said, "Asahi Super Dry Draft Can has three unique characteristics. First, we designed the whole top part of the container to open. Second, the soft foam naturally sparkles as the beer product is opened and third, we made it taste like a real draft beer based on our four years of research since 2017."

He said that they think these characteristics are the strengths of Asahi Super Dry Beer that made beer lovers very attracted to the product. Meanwhile, Yonhap News Agency reported that Japanese beer imports have increased and recorded $6.62 million in sales in the first quarter and showed a $2.66 million surge compared to the previous year as per the data from the Korea Customs Service.

09 May, 2023